April 1998 Volume 21, Issue 4 Celebrator 10th Anniversary Party
by Lisa Gros
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Slide Show
The Celebrator
Beer News put on a party at the end of
February to celebrate their 10th Anniversary. For
$20, a special club rate, you received a
commemorative glass, appetizers, and all the beer you
can drink--some of it you wanted seconds, others
well....
The breweries pouring represented the
breweries who were around when the first issue of the
Celebrator was published:
- Anchor
- Sierra Nevada
- Anderson Valley
- Triple Rock
- San Francisco
- Buffalo Bills
- Mendocino
- Tied House
- St. STans
- Santa Cruz
- Widmer
- Rogue
- Deshutes
- Full Sail
- Humbolt
- Pyramid
- Grants
- Red Hook
- Golden Pacific
The party was held at the Pyramid
Brewery in Berkeley. Motor and Mike just happened to
be first in line and snagged a great table right next
to the hot appetizer buffet featuring heaps of ribs
as well as sausages and chicken wings. What better
way to celebrate good beer than at a brewery. There
was plenty of room between the fermenters and the
bottling line, with an open space in the back (future
expansion?). Music was provided by a big brass band
early on, followed by the all star brewers band with
Tom Dalldorf leading the way.
What a 10 years its been on the beer
scene since the first issue of the Celebrator
came out. Over the course of these years, we have
seen the hobby of homebrewing go from bathtubs to
RIMS, from infection to perfection. With that, a
resurgence in the whole craft brew industry. An
explosion, if you will, in the number of brewpubs and
microbreweries, as well as the availability of a
multitude of bottled beers.
So what of the Party? The party was
supposed to be a celebration of how far brewing has
come in the last ten years and the pivotal role that
the Celebrator has played in it. Ironically,
it was, for me at least, a time to think about the
future of brewing and homebrewing in particular.
The brewing industry is going through
major consolidation. For every brewery that opens
now, there is one that closes. Big breweries are
buying up the small craft breweries and the goal has
become less about brewing good beer and more about
making fancy bottle labels. (Interestingly, this is
the exact comment made by someone from Anderson
Valley regarding recent management changes there).
Homebrewing is also seeing a slow-down. With the
amount of variety and high quality of beers
available, there seems to be less of a need to brew
your own. This trend is echoed by the brewing supply
shop owners that I've talked to. The future does not
look bright and indeed even Dalldorf, in his most
recent issue, talks about the number of brewing
publications that have folded. While the past ten
years were very successful, the next ten years holds
a lot of uncertainty and it seems to me that the Celebrator
will need to continue to walk the fine line between
advertising dollars and quality brewing content.
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